Social listening helps you hear the voices of customers on social media. It gives you opportunities to understand positive or negative reviews, customer preferences, and interests. Intelligent use of social listening will not only allow you to grow your business, but also help you to improve your brand reputation.

In any industry, consumer groups may be widely diverse. Identifying the differences in characteristics among consumer groups will allow you to use effective customised approaches to reach different groups of customers.

A consumer profile includes pain points, interests, buying patterns, and demographic characteristics of customers. Building a customer profile will help you run better marketing campaigns that, in turn, increase your profits. With accurate information, you can decide which strategies to implement, and which to avoid.